A 2022 survey by YouGov.com, performed for CreditCards.com, revealed that 47% of American adults have a minimum of one unused present card. Meaning the retailers hold the entire cash they comprised of the unique present card purchases. It’s not stunning that present card are so well-liked amongst giant and small companies.
The trick for a profitable present card advertising program is to get folks to purchase the playing cards. The next ideas may also help you improve purchases of your small enterprise present playing cards and guarantee your packages are profitable.
1. Promote Your Present Playing cards
Simply as you promote your services and products, it’s good to promote your present playing cards. That is notably necessary main as much as holidays all year long. Embody promotional messages in your emails, newsletters, social media posts, weblog posts, advertisements, and in all places else you’ll be able to consider. Make sure that your present playing cards are highlighted in your web site, and remind folks typically that they will buy present playing cards from you.
2. Provide a BOGO
Provide a buy-one-get-one free present card promotion or a buy-one-get-one half off promotion. Your buyer can use one card and provides the second to a pal who would possibly flip right into a model new buyer for what you are promoting! Simply be sure you select a greenback increment for the free present card that works in your finances and desired revenue margins.
3. Make Your Present Playing cards Straightforward to Purchase
Buying a present card from what you are promoting have to be extraordinarily simple or prospects gained’t wish to hassle. If they’ve to finish varied kinds, pay by money solely, or carry out additional steps that they wouldn’t must take when making every other form of buy, they gained’t do it.
4. Make Your Present Playing cards Straightforward to Discover
Don’t disguise present playing cards behind the counter in your brick-and-mortar places. As a substitute, show them subsequent to the money register and close to last-minute present objects the place impulse consumers will see them. There’s a cause why massive field shops like Goal and Walmart make present playing cards accessible on the try counters, on finish caps close to present objects, and in a wide range of different places all through their shops.
5. Remind Clients about Your Present Playing cards
Don’t let prospects full a transaction in your brick-and-mortar location or in your web site with out asking yet another time in the event that they’d like so as to add a present card to their buy. For instance, earlier than an internet buyer confirms her on-line procuring cart objects and submits fee to finish her on-line transaction, counsel that she add a present card to her buy. Practice all your workers to ask prospects in the event that they’d like so as to add present playing cards to their purchases on the time of try.
6. Remind Folks in regards to the Perks of Present Playing cards
There are such a lot of methods to attraction to shoppers’ feelings with present playing cards. Make sure that your advertising messages clarify the advantages like:
- There isn’t a gross sales tax on a present card
- Purchasing time is diminished
- They’re simple to wrap
7. Use Present Playing cards to Construct Model Consciousness
Are there organizations in your native space that want prizes for raffles, donations for present baskets, and so forth? Typically, native charities raffle off prizes (together with present playing cards) that might result in model publicity and advertising for what you are promoting since these prizes are sometimes closely promoted to the general public with a purpose to improve raffle ticket gross sales.
8. Provide Free-Trial Present Playing cards
Present playing cards can be utilized to get new prospects by means of free trials and referrals. For instance, when a present buyer makes a purchase order, supply a “present card” for that buyer to offer to a pal. In the event you personal a hair salon, the present card might be for a free haircut for “mates of our mates” (and for brand new prospects solely). In the event you personal a Software program as a Service (SaaS) firm, you’ll be able to supply present playing cards for a 30-day free trial.
9. Maintain a Contest
If in case you have a enterprise weblog, Fb Web page, Twitter Profile, or different social media accounts that permit giveaways, maintain a contest in your followers and supply a present card for an internet buy because the prize. You too can do that in your brick-and-mortar location providing in-store present playing cards as prizes.
10. Use Present Playing cards as Advertising and marketing Instruments
Reasonably than utilizing present playing cards to make cash instantly, why not use them to make cash not directly? For instance, supply a present card (you can afford) to anybody who follows you on Instagram or likes your Fb Web page throughout a particular time-frame. It is a nice technique to improve your on-line followers, and the extra on-line followers what you are promoting has, the extra people who find themselves more likely to see your future updates and advertising promotions on Instagram or Fb. Consider, in the event you’re providing a giveaway promotion, it’s good to be sure you’re comply with the regulation and social media platforms’ guidelines!
Share Your Experiences
How do you utilize small enterprise present card advertising to extend gross sales and loyalty? Depart a remark and share your ideas!
Initially printed 8/14/16. Up to date 3/26/23.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Girls on Enterprise. She is a 25-year veteran of the advertising subject and has authored ten books about advertising, branding, and social media, together with the extremely well-liked Final Information to E mail Advertising and marketing, 30-Minute Social Media Advertising and marketing, Content material Advertising and marketing for Dummies, Running a blog All-in-One for Dummies and Kick-ass Copywriting in 10 Straightforward Steps. Susan’s marketing-related content material could be discovered on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and extra. Susan is President & CEO of KeySplash Inventive, Inc., a advertising communications firm. She has labored in company advertising roles and thru shopper relationships with AT&T, HSBC, Citibank, Intuit, The New York Occasions, Cox Communications, and plenty of extra giant and small firms world wide. Susan additionally speaks about advertising, branding and social media at occasions world wide and is steadily interviewed by tv, on-line, radio, and print media organizations about these matters. She holds an MBA in Administration and Technique and a Bachelor of Science diploma in Advertising and marketing and is a Licensed Skilled Profession Coach (CPCC).
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